People visiting Times Square this Christmas season have the opportunity to contribute to those in need through the Light the World Giving Machines. Sponsored by The Church of Jesus Christ of Latter-day Saints, these machines offer a unique way for individuals to donate essential items instead of purchasing snacks or drinks.
Relief Society General President Camille N. Johnson highlighted the significance of these machines, stating, “These Giving Machines afford all of us a very unique giving experience... we have the opportunity to bless those who are most vulnerable.” This year, the initiative has expanded significantly with machines available in over 100 cities across 13 countries on five continents, including Africa and Asia.
The initiative involves more than 500 local and international nonprofit organizations. Global charities participating include The Academy for Creating Enterprise, UNICEF USA, Water Aid, and many others. Available donations range from food and clothing to healthcare and education.
Michael J. Nyenhuis, president and CEO of UNICEF USA, emphasized the global impact by encouraging patrons to think broadly: “You can be a part of the global effort to eradicate polio by buying polio vaccines out of the Giving Machines this year.”
Barron Segar, president and CEO of World Food Program USA, noted that donations could provide school lunches for children: “We ask everybody to get involved... Let’s all give back.”
Monica Rowe from CARE mentioned that donors could purchase chickens to help feed families: “The Light the World Giving Machine campaign provides us with an opportunity to show... our kindness.”
Tiffany Larson from Days for Girls spoke about products aiding women and girls worldwide: “This work doesn’t just change lives — it transforms futures.”
Jed Stevenson from Mentors International described their offerings like seeds and livestock as ways people can help others find a path forward.
Since its inception in 2017, millions worth over $32 million have been donated through these machines. The Church covers operational expenses so that every donation fully benefits those in need.
At a reception event attended by Robert Abrams and Rabbi Joseph Potasnik among others, President Johnson remarked on collaborating with nonprofits globally: “This is about serving people... When you bless a child, you invest in the future.”
Local efforts include collaboration with faith-based organizations on projects benefiting thousands in New York City. Elder David R. Marriott encouraged service as part of transforming communities during this time.
Former Attorney General Robert Abrams praised mutual respect at such events despite global challenges: “There’s goodwill... And that’s what life in the world should be all about.”
Amiris Perez from Mujeres de Ayer, Hoy y Siempre shared how this initiative supports her organization’s mission to aid women and children facing difficulties.
Rabbi Potasnik reminded attendees about unity: “May we continue to bring light and love to one another.” Elder Quentin L. Cook echoed this sentiment emphasizing collective efforts for vulnerable populations.